Nintendo has a bizarre answer for people who can’t find the Switch: ‘We dramatically over-delivered’ – Business Insider
Nintendo’s new console, the Switch, is a big hit. Such a big hit,
in fact, that it’s stil hard to buy right now — half a year after
You can’t just walk into your local Target and snag a Switch
without some serious luck. And it was even harder back in March
when the console launched.
Look no further than the
insane, hours-long tale that Business Insider editor-in-chief
Alyson Shontell endured to find one. It’s no surprise that
many fans were frustrated.
Nintendo of America president Reggie Fils-Aimé has a surprisingly
different take on the situation.
“We actually sold through almost 2.8 million units, so we
dramatically over-delivered,” Fils-Aimé
told Mashable in a recent interview. “And yet, demand
outpaces supply. So what do some of the consumers on Reddit say?
‘Gosh, Nintendo, if you would’ve made more you would’ve sold
more.’ Well, we did make more!”
In a business sense, of course, he’s not wrong. Ahead of the
launch of the Switch, analysts intentionally tempered
expectations. Despite this, Nintendo “over-delivered” by
producing more Switch units than were projected (by analysts) to
sell. Even still, Nintendo produced fewer units than were
demanded by consumers — thus, customers who wanted to buy the
Switch weren’t able to, and some saw this as evidence that
Nintendo was intentionally constraining supply.
Of course, if you’re one of the many people who wanted to buy a
Switch at or near launch in March — or even now — Fils-Aimé’s
answer could come across as needlessly defensive. Seeing
Fils-Aimé say that Nintendo “over-delivered” supply of a product
that you weren’t able to buy just adds fuel to that frustration.
Nintendo’s no stranger to making products that are highly sought
after, yet limited in supply.
The company is re-starting production of its NES Classic Console,
for instance, due to overwhelming demand; similarly, the Super
NES Classic Edition console is having its production run extended
for the same reason.
More than just being limited-edition products, Nintendo did a
poor job of communicating with consumers how and when they could
buy the Classic Edition consoles. That’s at least in part due to
how Nintendo operates. Fils-Aimé characterizes Nintendo as a
company that “likes to keep our information very close to the
Sometimes, that can mean amazing surprises — like the inclusion
of never-before-released “Star Fox 2” with the Super NES Classic
Edition — and just as often it means consumers are left in the